The PC&T Process

Phase I

Within the scope of the engagement, PC&T will provide a two-part account comprising a Competitive Analysis and an Alliance Strategy. Significant issues relating to patent literatures, primary research, and other resources will be addressed in each of the deliverables and reported. A recommendation for recognizing the maximum economic potential of the technology based on PC&T’s assessment will be detailed as follows.

• Technology Assessment

 Definition of key technology features and patent ability (where applicable).

 Identification of emerging and/or impacting technologies and patents.

 Advantages and disadvantages of current vs. new technology.

 Determination of technical drivers and key challenges.

 Summary evaluation.

• Products and Markets

 Identification of existing and potential applications.

 Identification of existing and potential markets.

 Identification of impacting consumer, political, regulatory, and social factors.

 Determination of products and services suitable for the technology.

 Analysis of products in the market environment.

• Industry Overview

 Economic value: identification of value chain, margins, projected returns, cost drivers.

 Identification of alliances, joint ventures, and general business environment.

 Identification of trends and key industry success factors.

 Compilation of relevant industry participants.

• Competitive Factors

 Identification and profiling of primary competitors.

 Overview of the competitive environment.

 Determination of major competitive barriers and opportunities.

 Summary evaluation.

ALLIANCE STRATEGY

 Identification of key success factors (partner attributes).

 Summarization of Strengths, Weaknesses, Opportunities, and Threats (SWOT) issues.

 Product Positioning.

 Identification of potential alliance partners.

 Comparison of attributes of potential alliance partners.

 Strategic plan and recommendations.